About

Apologue is a full-service social media agency with expertise in content and influencer marketing. Apologue’s mission is to tell your brand story with intention and purpose, and to create meaningful relationships through an illustrated value exchange. Our bespoke strategy and tactics drive real business results like site revenue, customer acquisition, and brand loyalty.

We’re a small, nimble team that can think and act more quickly than others. Think of us as David vs. Goliath. We’re scrappy but we clean up nicely. We like design and aesthetic but we’re also obsessed with data and performance. We hold ourselves to higher standards, and success is our only option. More than an agency or consultant, we’re your trusted partner.

Ranked as one of the ‘Top Social Media Marketing Firms’ by Clutch.

Awarded ‘Best Full-Service Social Media Agency - New York’ by Corporate Vision.

Our Founder

Wei Tsay is the founder of Apologue. Prior to starting the agency, Wei held leadership roles at Wavemaker Global, Laundry Service, and Horizon Media. Former clients include Tiffany & Co., The Ritz-Carlton, J.W. Marriott, Marriott Hotels, Autograph Collection, United Airlines, Rachel Roy, Nike, Jordan Brand, United Airlines, Yosi Samra, Erno Laszlo, The Weather Channel, Lifetime, History, Boar’s Head, Tillamook, Kraft, Mondelez, Mike’s Hard Lemonade, Ace Hardware, and many more.

While at Wavemaker Global, Wei was the agency-lead for Marriott International’s M-Live Studio, which went on to win Gold and Silver Creative Data Lions at the 64th Cannes International Festival of Creativity in the categories ‘Social Data’ and ‘Use of Real-time Data.’ At Laundry Service, as Managing Director, Wei helped double the size of the agency’s revenue and staff in less than two years. Before starting his agency career, Wei worked at Vanguard, where he launched the social media presence for their Financial Advisor Services and Institutional Asset Management divisions.